What You Have To Get Right When You Go To MarketWorking at or with 35+ early stage B2B software companies keeps teaching me the same lessons over and over againApr 27, 2021Apr 27, 2021
How to be the first product marketerBeing the first in a role is hard. Make a meaningful impact, fast.Dec 23, 20202Dec 23, 20202
Published inHackerNoon.comMarketing 403 for Engineers: Answering Founder FAQsMost often asked marketing questions from startup founders and others in 2019Dec 27, 2019Dec 27, 2019
Published inHackerNoon.comMarketing 402 for Engineers: Diagnostics & TroubleshootingDiagnosing go to market issues and understanding debugging vectorsSep 29, 2019Sep 29, 2019
Published inHackerNoon.comMarketing 401 for Engineers: Stages of Going to MarketWhat to expect and when to expect itAug 6, 2019Aug 6, 2019
Published inHackerNoon.comMarketing 303 for Engineers: Understanding PricingThe marketing impact of pricingJul 8, 2019Jul 8, 2019
Published inHackerNoon.comMarketing 302 for Engineers: Hiring MarketersNavigating hiring tradeoffsJun 2, 2019Jun 2, 2019
Published inHackerNoon.comMarketing 301 for Engineers: Strategy & PlanningTurning business goals into marketing realityMay 15, 2019May 15, 2019
Published inHackerNoon.comMarketing 204 for Engineers: Generating DemandHow to go about finding customersMay 3, 20191May 3, 20191
Published inHackerNoon.comMarketing 203 for Engineers: Supporting SalesWhat it takes to win customersApr 10, 2019Apr 10, 2019
Published inHackerNoon.comMarketing 202 for Engineers: LaunchingHow to get to marketApr 2, 2019Apr 2, 2019
Published inHackerNoon.comMarketing 201 for Engineers: Messaging & PositioningHow to develop and test your storyMar 15, 2019Mar 15, 2019
Published inHackerNoon.comProduct 102 for Engineers: Decision Making and StrategyHow to build the product you want to and not go out of businessMar 2, 2019Mar 2, 2019
Published inHackerNoon.comMarketing 102 for Engineers: Roughing Out a FunnelHow to figure out what mattersFeb 23, 20191Feb 23, 20191
Disintermediation is an act of EmpowermentBeing at the end of a supply chain means you don’t have a vote.Nov 10, 2018Nov 10, 2018
Published inHackerNoon.comThe Maddening Middle — the Failure and Work Between Small Wins and Huge WinsThe hard work between success and great successSep 2, 2018Sep 2, 2018
Published inHackerNoon.comProduct 101 for Engineers: A Functional IntroductionWhy product management exists and what does for youMay 14, 2018May 14, 2018
Published inHackerNoon.comSales 101 for Engineers: A Functional IntroductionWhat sales actually does and models usedDec 31, 2017Dec 31, 2017
Published inHackerNoon.comMarketing 101 for Engineers: A Functional IntroductionWhy you need marketing and what it actually doesNov 22, 20171Nov 22, 20171
Dev and Ops and InfraThis post was originally written in 2014 on my main blog — fishing it out of the archives because Charity [disclaimer: my boss] wrote this…Jul 31, 2017Jul 31, 2017